Hospitality Newsletter | June 2026
Monthly Newsletter from Michael & Alex
Intermountain West Hospitality: Capital, Class, and the Coming Reckoning
Newmark Mountain West, the leading full-service commercial real estate brokerage in the Intermountain Region, releases Intermountain West Hospitality: Capital, Class, and the Coming Reckoning, highlighting the state of the hospitality market in the Intermountain West, what is driving demand and how the resort and urban markets are facing different scenarios right now.
“The Intermountain West doesn’t follow the national hospitality script — and right now, that matters more than it usually does,” stated Amelia Wolfe, Director of Research Analysis for Newmark Mountain West. “Resort markets are holding rate while urban mid-tier absorbs a federal demand pullback that hasn’t fully shown up in the trailing numbers yet. Volume and risk concentration are not the same thing in this cycle, and where that gap lives is exactly what this report is about.”
Industry News
Research: Nearly 60% of Americans plan to travel more this summer
GSTV has unveiled its 2026 Summer Travel Insights report, showing that Americans plan to hit the road this summer, even against a backdrop of economic uncertainty. In addition, as the U.S. welcomes the World Cup, the moment is influencing travel and purchase decisions, making 2026 the “summer of game tripping.”
In a GSTV viewer survey conducted via MFour Mobile Research, 41% are excited for the World Cup, and of those attending a match, 53% will drive at least one hour, including many planning to travel five hours or more. Furthermore, 30% of GSTV viewers not attending a World Cup game plan to take a road trip to another sporting event.
HotelData.com report: U.S. hotels open 2026 strong, but outlook softens
HotelData.com has released the Q1 2026 Hotel Profitability Performance Report, revealing U.S. hotels entered 2026 with stronger demand, improved occupancy and healthier profit margins compared to early 2025. Despite improved demand during the quarter, the report points to a more cautious revenue outlook later in 2026 as rate growth and guest spend expectations soften.
The report, which draws on aggregated data from thousands of hotels across the U.S. using Actabl’s operational and financial platforms, also highlights a widening performance gap across chain scales, with higher-end properties continuing to outperform more price-sensitive segments.
Choice Hotels CEO Patrick Pacious steps down
Choice Hotels International Inc. has announced that Patrick Pacious has stepped down as president/CEO. He will serve as an advisor to the company through Aug. 31 to support the transition. The company’s board of directors has appointed Dominic Dragisich, chief growth & strategy officer, as interim CEO.
The board will conduct a comprehensive search in partnership with a leading executive search firm to identify the company’s next CEO and will consider all qualified internal and external candidates.
Curious what your hotel may be worth?
Request a Complimentary Hotel Valuation
